Barnes & Noble CRM Marketing Analyst in New York, New York

CRM Marketing Analyst


NY-New York (Flatiron)




We are looking for a tech savvy marketer to help lead our use of Customer Relationship Management marketing technology and our increased reliance on marketing automation. This person will play a key role in identifying and on-boarding new vendors, improving our capabilities with existing vendors, and problem-solving all with a focus on achieving best-in-class customer-centric experiences across channels.

Essential Functions

• Project Manage BN in store and online promotions which include email, web, affiliate, direct mail and bounce back receipt offers. Review promotion details and requests for feasibility and accuracy. Act as the gatekeeper between merchandisers, marketing, legal, customer service, store operations and IT to ensure a streamlined process that all coupons are tested and deployed correctly

• Assist with CRM campaign targeting, workflows, setup and deployment for email, push and other channels within our email service provider and push notification tools

• Resolve technical issues with CRM tools, and collaborate with IT and vendors to track, solve, and generate solutions to prevent future recurrences

• Manage email deliverability for B&N. Own relationship with Return Path and ISPs. Monitor daily reports and alert IT and Marketing teams of any issues. Proactively develop and execute strategies to improve performance. Responsible for ongoing reporting of deliverability, re-engagement, overall list growth, and attrition/unsubscribes

• Partner closely with IT group to understand infrastructure and database capabilities and how new and existing technologies can be used to improve our ability to connect with customers in a meaningful way


• Experience producing email campaigns or other digital advertising campaigns from beginning to end working with an email service provider (ESP) or advertising vendors

• Strong understanding of email marketing and/or direct marketing principles, best practices, and KPIs

• Experience working at an ESP, deliverability monitoring service, advertising agency, brand or advertising technology company strongly preferred

• Experience working with Return Path and/or other services and tools a plus

• Proven experience developing and executing strategies to improve email deliverability or alternatively improving the effectiveness of advertising campaigns a plus

• Data-driven individual with strong analytical skills. Excel proficiency required

• Passionate, hard worker with a strong organizational skills and attention to detail

• Strong verbal and written communication skills, and proven ability to partner with colleagues across business functions

• 3-5 years experience with marketing technologies and vendors (CRM, Email and/or Advertising)

• BA/BS with outstanding academic achievement. Open to all academic fields of study with a preference Marketing/Management, Economics, Mathematics, Statistics, or other technical discipline (i.e., Computer Science)

Barnes & Noble is an equal opportunity and affirmative action employer and is committed to providing employment opportunities to minorities, females, veterans, and disabled individuals, as well as other protected groups.